![]() Let’s say 20% of the country’s imports of a product come from the United States, but in the region, 30% of the imports of that product are from the U.S. exports are performing better or worse in the country than in the larger region. has a greater import share in the region than the country, then there is an import share gap. import share of the product in the country and in a larger region (a group of similar countries, usually in the same geographical area). is overperforming or underperforming in terms of its import share in a market. The import share gap looks at whether the U.S. The percentage of the country’s imports of the selected products that has typically come from the U.S.įor example, if a country imports, on average, $100 of a product from the world and $20 of the product from the United States, then the U.S. As with Average Imports from the U.S., it is at least a three-year average but is more typically a five-year average. Instead, the components are displayed so you can more easily interpret the results.ĭollar value of the country’s imports of the selected products from the world. The overall trade growth indicator isn’t displayed in the results. ![]() exports might change if the country’s GDP pattern of growth or decline continues. exports could change if the country’s import growth or decline patterns continue andģ. share of that country’s imports of the product grows to be the same as it is in the rest of the region) Ģ. exports could increase if the share gap is eliminated (if the U.S. The potential trade growth indicator projects the potential change in U.S. If you change which countries are included in the results, each market's score will change. The markets are only compared to those that you selected for inclusion in the results. Changing the markets searched for will change a country’s score. Also, if a country didn’t have enough data available to calculate the results, it will not appear in the list of countries in the results. The results report only includes the markets you selected. Not all countries will appear in the results. For other indicators, like cost to import, a low number improves the score. For some indicators, like imports from the U.S., a high number improves the country’s score. A higher number doesn’t necessarily improve the score. When looking at the data in your search results, there are a few things you should keep in mind: The market score is between 0 and 100, 100 being the best. Then the normalized indicators are multiplied by their given weights and are added up to provide a final market score. The market with the worst score is assigned 0, and the one with the best score is assigned a 1. The weights can be adjusted, however, which is discussed below.įor just the group of markets you are investigating, the scores for each indicator are normalized (converted to a range between 0 and 1). You can’t see the weights in the results, but they are used behind the scenes in the algorithm. Therefore, the historic trade is responsible for 50 percent of the market’s overall score. For example, in the standard weights, the country’s historic imports from the U.S. The weight determines how much that indicator contributes to the overall score. ![]() Each indicator is also assigned a “weight” in the tool based on its perceived importance in predicting trade patterns. These indicators don’t factor equally into the country’s final score, though. Two of the indicators (tariffs and language) are also compared to the markets you are already exporting to. These indicators deal with questions such as can I depend on the logistics infrastructure in the country, how difficult is it to resolve contract disputes there, and how costly is it to get a shipment through the country’s customs.Īll the indicators are described below, but here is a breakdown of the two groups: The remaining eight indicators are country-level indicators reflecting whether potential export markets are generally good markets for exporting and doing business. of this product, and what tariffs might I face in this market. These indicators answer questions, such as: how much of this product has the country historically imported from the U.S., is the potential market primed for more exports from the U.S. Three involve product-specific data at the HS 6-digit level. Eleven indicators factor into the final ranking:
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